AI Insights · Timothy · January 2023
Top 5 Music and Podcasts Apps in Nigeria Q4 2022
Explore the performance of the top 5 music and podcast apps in Nigeria during Q4 2022, including trends in downloads, revenue, and active users.
In Q4 2022, the top 5 music and podcast applications in Nigeria showed notable trends in downloads, revenue, and active user metrics. Here's a detailed look at the performance of YouTube Music, Audiomack: Music Downloader, Boomplay: Music & Live Stream, Apple Music, and Deezer: Music & Podcast Player.
YouTube Music experienced fluctuations in weekly revenue, peaking at approximately $5.5K in the final week of November. Weekly downloads showed a general upward trend, reaching around 10.8K in the last week of December. Active users increased gradually from 168K at the start of October to about 174.7K by the end of December.
Audiomack: Music Downloader saw a steady rise in weekly downloads, peaking at around 115.5K in the last week of December. Weekly revenue showed moderate fluctuations, averaging around $3.2K to $4.2K throughout the quarter. Active users displayed a mixed trend, starting at 1.6M in early October and ending at approximately 1.4M by the end of December.
Boomplay: Music & Live Stream had consistent weekly downloads, with a notable peak of about 53.6K in the last week of December. Weekly revenue remained relatively stable, averaging around $1.3K to $1.7K. Active users increased from 6.1M in late September to approximately 7.1M by the end of December.
Apple Music maintained steady weekly downloads, ending the quarter at around 12.7K. Weekly revenue saw a slight decline, ranging from $1.1K in early October to approximately $898 in the final week of December. Active user numbers remained relatively stable, averaging around 40K throughout the quarter.
Deezer: Music & Podcast Player showed modest weekly downloads, fluctuating around 1.5K to 1.6K. Weekly revenue peaked at approximately $941 in the final week of October. Active users demonstrated a slight decline from 18.4K in late September to around 15.9K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.